OptiLink
A reusable, refillable contact lens case designed to reduce single-use plastic waste.
PROBLEM
A disposable product hiding in plain site.
Contact lens wearers go through an average of two lens cases per month — cases that are almost never recycled. They're too small for standard recycling bins, made of mixed plastics, and contaminated with saline. The result: hundreds of millions of small plastic containers entering landfills every year from a single, largely invisible habit.
plastic lens cases discarded globally each year
cases per year per typical contact lens wearer
of contact lens accessories are currently recycled
MY ROLE
What I owned:
I was responsible for the full design process end-to-end: research framing, UX architecture, visual identity, 3D modeling and animation, and campaign design.
USER RESEARCH
Talking to the people who live this problem
I interviewed contact lens wearers to pressure-test the problem and uncover real behavioral patterns. The goal was to separate assumed pain points from actual ones and to understand what would actually drive a behavior change.
User findings
USER PERSONA
Who we're designing for
PROCESS
Site journey + mapping two different users
The UX process mapped the user journey from learning about the product to placing an order. First-time users explore the problem and how OptiLink works, while returning customers can reorder quickly.
BRAND IDENTITY
Trusted enough to be medical.
Modern enough to stand out.
LO-FI WIREFRAMES
Testing structure before committing to style
DELIVERABLES
Final Wireframes
3D Renders
Packaging Design
Campaign
U P N E X T
