Vcheck
Repositioning a B2B due diligence company as a modern SaaS platform — through a full site redesign, interactive feature, social graphics, and motion work timed to a new product launch.
site users in the first
3 months
MY ROLE
Overview
I led the redesign of Vcheck’s homepage alongside the launch of interactive reports and updated product assets. The goal was to clearly highlight Vcheck’s core product offerings, which the previous site did not communicate, and to position the brand as a modern SaaS company through a clean and structured layout.
THE PROBLEM
The site didn't reflect the company Vcheck was becoming
Vcheck was transitioning from a services company to a SaaS platform and launching interactive reports, a new flagship product. But the marketing site still featured the legacy portal, buried stats, and feature-named navigation that meant nothing to clients.
COMPETITIVE RESEARCH
Benchmarking against modern SaaS company sites
I identified four reference companies whose design patterns mapped directly to Vcheck's goals.
I identified four reference companies whose design patterns mapped directly to Vcheck's goals.
BRAND IDENTITY
I had created Vcheck's brand guidelines that the site would follow.
PROCESS
Wireframes
DESIGN DECISIONS
Before and After
A side by side comparison of the old and new site designs.
LIVE SITE
Our new hero page
Working with the dev team, the new hero replaced the old portal screenshot with a live view of interactive reports.
The core offerings
I refined the product section into four clear cards, each with UI previews to make the offering more tangible and scannable.
Our new stats, use cases, and comparison chart
The redesigned use case section gave each use case its own card with a custom icon, clear headline, and short descriptor. Positioned Vcheck against "Traditional Firms" and "Software Tools" across five key dimensions.
MARKERTING MATERIALS
Visual Assets, Social, and Motion Graphics
The website redesign launched alongside a new product: interactive reports. A suite of social graphics and motion graphics accompanied the launch across LinkedIn and email, maintaining visual consistency with the new site system.
U P N E X T
