Interactive Reports was Vcheck’s largest product launch, turning static background reports into a real-time, interactive platform.
For the launch, I redesigned Vcheck’s homepage and created product visuals across web and marketing, working closely supporting product and web development.
Overview
The Problem
Ahead of the Interactive Reports launch, Vcheck’s website didn’t clearly highlight its core products or reflect a modern, tech-forward direction. The homepage needed to better communicate the company’s offerings and align the brand with other SaaS competitors.
Homepage Redesign
I designed and iterated on homepage mockups, using competitor research to guide layout and structure. I created simple product visuals to communicate each offering and collaborated with the web developer to translate the designs into the final site.
Launch Campaign & Assets
To support the launch, I created a set of campaign assets to maintain a consistent visual story across all touchpoints. This included sales one-pagers, email graphics, LinkedIn social visuals, and print materials.
Outcome
This project highlighted the importance of clear visual communication when launching a complex product. By simplifying key features and aligning product, brand, and marketing, we presented Interactive Reports as a clear and approachable platform.
