A reusable, refillable contact lens case designed to reduce single-use plastic waste.
Company
School Project
Project Type
Product Design
Year
2023
Mission
OptiLink is a reusable contact lens case designed to reduce single-use plastic. The goal was to create a website that clearly communicates the product’s value, highlights its environmental impact, and reflects a modern, tech-forward brand.
Process
The UX process mapped the user journey from learning about the product to placing an order. First-time users explore the problem and how OptiLink works, while returning customers can reorder quickly. Key elements like sustainability impact and clear calls-to-action guide navigation.
Wireframes
I created wireframes to define layouts, hierarchy, and navigation, testing different ways to showcase the product and highlight key messages. This helped determine the clearest structure for guiding users and driving conversions on both desktop and mobile.
Brand Identity
For the brand identity, we used blue to signal trust and its medical nature. To position OptiLink as a modern product, we drew inspiration from clean, minimalist design cues used by companies like Apple, combining simplicity with a polished, contemporary feel.
Deliverables
Final deliverables included product mockups, 3D renders and animations in Cinema 4D, 3D-printed prototypes, packaging, and an instruction manual, showcasing OptiLink from every angle.
Campaign
To present OptiLink as a market-ready product, we created campaign visuals showing how it could be advertised across digital and physical spaces.
Outcome
This project was a full end-to-end product design experience, from concept and UX planning to branding, 3D modeling, and physical prototypes. It taught me how design decisions connect across disciplines and how thoughtful UX, branding, and product visualization work together to bring an idea to life.
