Vcheck Global
2025
Vcheck Global
Repositioning a B2B due diligence company as a modern SaaS platform — through a full site redesign, interactive feature, social graphics, and motion work timed to a new product launch.
Impact
The numbers behind the relaunch.
I led the redesign of Vcheck's homepage alongside the launch of interactive reports and updated product assets, positioning the brand as a modern SaaS platform through a clean, structured layout.
20,000+
Site users in the first three months
40%
Click-through rate on conversion points
Problem
The site didn't reflect the company Vcheck was becoming
Vcheck was transitioning from a services company to a SaaS platform, launching interactive reports as its new flagship product — but the marketing site hadn't caught up.
01
Only one product shown
The legacy portal was the only product featured — Interactive Reports wasn't updated yet on the landing page.
02
Trust signals buried
Strong stats (3,000+ clients, 125+ FCRA investigators, NPS 69) were present but visually underweighted against a cluttered layout.
03
Feature-led, not outcome-led
"Gen AI" and "API Connection" as nav items communicated internal tech, not client value — visitors couldn't connect features to their own problems.
04
Use case overload
A flat horizontal list of 6+ use cases with no hierarchy or interactivity meant visitors had to read everything to find what applied to them.
Research
Benchmarking against modern SaaS company sites
I identified four reference companies whose design patterns mapped directly to Vcheck's goals.
Ideation
Wireframes
Early layout exploration for the new homepage.
Design
From the brand system to the final launch materials, here's how it all came together.
Brand guidelines the site would follow
I had already created Vcheck's brand guidelines — the redesign built the site system directly on top of them.
Before and after
A side-by-side comparison of the old and new site designs.
The new hero
Working with the dev team, the new hero replaced the old portal screenshot with a live view of interactive reports.
The core offerings
I refined the product section into four clear cards, each with UI previews, to make the offering more tangible and scannable.
Stats, use cases, and comparison
The redesigned use-case section gave each use case its own card with a custom icon, headline, and short descriptor, and positioned Vcheck against Traditional Firms and Software Tools across five key dimensions.
Marketing materials
The redesign launched alongside interactive reports, Vcheck's new flagship product — a suite of social and motion graphics accompanied the launch across LinkedIn and email, maintaining visual consistency with the new site system.
Launch marketing system overview.
Social graphics for the launch.
Linkedin Social Posts
Motion graphic, launch announcement
Motion graphic, product highlight.
